WELLS
Professional info
Excellent leadership, business acumen, and artistic talent leveraged to deliver quality digital / print marketing and advertising projects.
Accomplished, versatile professional with a stellar career history driving organizational success through the strategic oversight of highly impactful marketing and advertising campaigns. Internationally adept with experience working in the US and Australia. Repeated success delivering innovative branding and marketing content to drive consumer engagement, increase sales, and facilitate stakeholder satisfaction. Lengthy repertoire of creative tools and software with a knack for adapting to new and emerging technologies. Highly adept developing and leading cross-functional creative teams. Exemplary leadership skills and excels in demanding, fast-paced environments.
Work experience highlights
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Plan and direct social media content create, post, analyze engagement and adjust.
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Lead video, graphics and marketing staff to optimize volume of leads through analytics.
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Create opportunities through sport team partnerships, direct the brand for media, radio partnerships, TV commercials, billboards, bus wraps and determine other channels to utilize.
Director of Brand Marketing - Sweet James LLP
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Designed, created, and led the Linkedin / Facebook campaign as “Go to market” project in with Microsoft. Yielded $500K+ in sales and amounted to 20% of annual customer acquisition.
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Held full accountability for inbound online lead generation; resulted in 30% of all leads generated.
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Devised, launched, and managed a new, engaging email campaign promotion; garnered an average of 22% open rate and generated a new customer.
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Successfully developed and managed implementation of webinar achieving a 42% show rate and 100% replay watch rate.
Creative & Marketing Manager - FieldConnect, Inc.
Creative / Trainer - Apple Inc.
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Presenting and demonstrating to groups of 90.
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Increased team’s “Change Management” rate from 30% to 65% in six months by delivering
effective leadership. -
Earned the “Golden Plug Award,” “Self Development Award,” and “Kudos Awards” from Apple.
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Successfully delivered 600+ campaigns over the course of tenure. All projects were delivered on time, within budget, and in strict accordance to established specifications.
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Delivered engaging content that won new business with such key companies as Telstra, Bioforum, and Origin Energy.
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Led the design of Telstra’s training program material to increase their sales by 60%.
Creative Director & Studio Manager - Williams Lea Australia
Art Director & Design Manager - OSRAM Australia
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Lead a team of graphic, web and video production designers.
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Instrumental role in leading OSRAM to record sales achievements for 6 consecutive months.
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Guided a project to promote Breast Cancer Awareness through pink lighting.
Software
Windows/Mac OS Platforms
Adobe CS, Microsoft Office, Final Cut Pro, Filemaker Pro, Unix Server back-ups, SaaS, Act-On, Lotus Notes, Dreamweaver, CSS, SEO and Cloud Marketing, Mobile Apps, Social Media, Web development, Google Analytics, Data Analysis, HTML, basic Flash, Content Management Systems: Marketo, Hubspot, CatTrax, Data flow, Oracle, Microsoft Dynamics.
Skills
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Full Life Cycle Project Management
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Digital & Print Advertising
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Web Usability Best Practices / User Experience (UX)
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Brand Development & Leadership
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Contract Development & Negotiation
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Budget Development & Administration
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Stakeholder Communication
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Team Development & Leadership
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Creative Direction
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Vendor & Supplier Relations
Awards
Australian Catalogue Awards 2002 - Direct Mail – Business to Consumer
Entrepreneurial Award 2003 -
Product Marketing of Artisan
Folding Doors.
International Marketing Award 2005 for OSRAM Breast Cancer Research
Campaign Australia
OSRAM record sales achieved for
six consecutive months.
Society Of Illustrators -
Illustration Award
2010 - present
2010 - present
Education
KCAI - BFA
Illustration & Design · Kansas City Art Institute - Kansas City, MO
Dean’s List · Society of Illustrators Certificate of Merit · Published Illustrations
Certifications
Frontline Management IV Certificate, Apple Certified Aperture & Technical Support for Mobile Devices, Creative Strategies & Adult Learning